For eight years, Book More Women has tracked gender diversity at music festivals - making inequity visible and impossible to ignore. After years of slow but steady progress, 2025 marked the first setback.
In 2025, only 22% of the musicians booked for major U.S. multi-genre festivals were women.
Awareness alone is no longer enough. This campaign marks the start of the next stage of Book More Women: moving from awareness to action. We are no longer stopping at presenting the data; we’re putting it to work.
In this new chapter, we’re launching:
- BOOKED - Our festival partnership program: festivals commit to tangible diversity goals and public accountability while spotlighting developing artists
- MEASURED - Our podcast: we explore how power and access operate in the music industry. Season 1 focuses on music festivals: the structures, barriers, and paths forward
- Substack and social content highlighting artists and sharing personal industry stories
And this is just the beginning. We’re planning workshops, guides, and other resources to support developing artists, and creating unique new programs to scale the use and power of data and accountability as we grow.
Your support immediately funds the infrastructure and programming that will make Book More Women’s mission possible, directly supporting underserved artists now, and creating industry accountability and long term change in the future.
Join us as we move beyond awareness and into action.
WHAT IS BOOK MORE WOMEN?
Founded in 2018, Book More Women is an arts service organization working to advance gender equity in the music industry through research, education, industry partnership, and direct support programs.
By editing festival posters to remove all-male acts, we made inequity visible, measurable, and undeniable. We’ve researched thousands of musicians, shared over 500 festival lineups, and watched representation at major festivals climb over our first four years. Then, progress stalled. And then last year, for the first time since we began tracking, it reversed…
In 2025, only 22% of the musicians booked for major U.S. multi-genre festivals were women.
That’s why we’re taking the next step. Visibility and public "pressure" are no longer enough to fix this system. So we're ready to do MORE.
WHAT IS THE PROBLEM?
The music industry consistently underrepresents women and gender-diverse artists and professionals. Festival lineups, industry leadership, and network infrastructure lack gender equity due to systemic bias, gatekeeping, and lack of support.
As a result, women and gender-diverse artists and professionals are at a disadvantage, and must overcome continual barriers to start, grow, continue, and thrive in their careers. This negative impact is multiplied for those with additional marginalized identities.
WHAT IS OUR APPROACH?
With your help, Book More Women is taking on systemic gender imbalance by exposing inequities and demanding accountability to remove barriers, and by empowering artists to bypass and succeed regardless of these barriers.
Our unique approach will make use of:
APPLIED DATA: Using research to expose inequity and guide action
INDUSTRY PARTNERSHIPS: Working directly with festivals and decision-makers to change outcomes, not optics
COMMUNITY CO-DESIGN: Programs built with artists and organizers, not imposed from the top down
INITIAL PROGRAMS
The MEASURED Podcast: An audio series exploring how power and access operate in the music industry. Season 1 is a deep look into how music festivals come to fruition. Combining data with stories of lived experience, the series will lay the groundwork and dive into the very issues that Book More Women is designed to address. MEASURED: Season 1 will consist of 6 monthly episodes, planned to begin late March or April 2026.
BOOKED: Our festival accountability partnership program. First: we provide the data and the platform that festival partners need to make concrete, public pledges for improvement in diversity. Second: together we highlight underrepresented artists playing the event.
Festival Data: Continued original research and tracking of gender representation at music festivals
Soon to Come: We’re amplifying marginalized voices through editorial features (like guest articles on our Substack) and other social campaigns. We’re developing workshops, guides, and resources for developing artists who often don’t have the access or networks needed to find industry information and knowledge. And we’ll be going deeper into the data of the industry.
OUR FUNDRAISING GOAL
To produce our initial programming and to ensure a solid, sustainable foundation to build on, we are looking to raise $25,000 in our relaunch campaign.
- $12,500 - Podcast production and distribution (contractor fees, hosting, equipment)
- $2,500 - Research and data analysis (consulting fees, software)
- $2,500 - Workshops and educational resources (website, expert honorarium)
- $6,000 - Essential startup infrastructure (tech, personnel, legal, merch, admin)
- $1,500 - Fiscal sponsorship administration
THE TEAM
Initially founded by Executive Director Abbey Carbonneau as a solo fan-driven project, Book More Women is now run by a small team of volunteers with a variety of industry experience.
Abbey Carbonneau (she/her) is the Executive Director of Book More Women, which she founded in 2018 as an anonymous social media project. As a former chemist, she now brings her scientific mindset and affinity for data to working towards equity in music.
Nico Mazzeo (she/her) is the Director of Community at Book More Women, where she combines her background in people, technology, and data with a lifelong obsession with music. A strategist at heart and a festival-goer by nature, she’s passionate about using data-driven storytelling to create more inclusive, connected spaces within live music.
Jess Bumsted (she/her) is the Director of Operations at Book More Women. She brings a near decade of experience with corporate and independent music agencies and a passion for uplifting and empowering female voices in the industry. Her biggest driver is seeing the music world she’s existed in become more equitable and accessible across the board through a data-forward and grassroots approach.
OUR FOUNDING BOARD OF DIRECTORS
Sabrina Beaudoin
Kaïa Kater
Terra Lopez
Brandi Waller-Pace
Dr. Jada Watson
WHY YOUR SUPPORT MATTER
When you donate, you're not just funding programs.
You're funding the data that holds the industry accountable.
You're funding artists gaining access to opportunities and knowledge they couldn't reach before.
You're funding a podcast that will educate, reveal valuable insights, and inspire change.
You’re funding the research into the source of inequity, enabling us to shine the light on the levers for change and call for action.
You're funding a challenge to the gatekeeping system that has locked people out for decades.
You're joining us in saying: The music industry can do better. And helping us make it happen.
OTHER WAYS TO SUPPORT
One-time donation: Any amount. Every dollar goes towards our mission.
To donate by check or ask about other methods, reach out to hello@bookmorewomen.com
Share this campaign: Know someone who loves music and believes in equity? Share this campaign. Word of mouth is how we grow.
Follow along: There’s a lot coming! Follow along and share with friends!
Book More Women is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the charitable purposes of Book More Women must be made payable to “Fractured Atlas” only and are tax-deductible to the extent permitted by law.