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Half a Soul Productions Presents 35mm: A Musical Exhibition

Theatre that celebrates passion, truth, and the imperfect beauty of life.

Welcome to Crazytown - 35mm: A Musical Exhibition at The Laurie Beechman Theater!

Fuel the vision. Fund the voices. 35mm: A Musical Exhibition is coming to NYC — with your help.

 New York, NY, US
  • $2,429 raised of $30,000 goal
  • 10 donations
  • 86 days left
This is a Fiscally-Sponsored Project

Fiscally Sponsored by Fractured Atlas

35mm: A Musical Exhibition is a bold, genre-defying musical by Ryan Scott Oliver that blends the art of photography with live musical storytelling. Inspired by the striking work of photographer Matthew Murphy, each song captures a snapshot of emotion, memory, identity, and the beautifully messy human experience.


“A picture is worth 1,000 words — what about a song?” - Ryan Scott Oliver


Part concert, part theatrical journey, 35mm doesn’t follow a single plot—it’s a visceral kaleidoscope of moments that beg to be felt in real time. With a killer live band, a powerhouse cast of emerging NYC talent, and a deep belief in the emotional power of performance, we’re bringing this piece to life in a way that feels fresh, raw, and utterly unforgettable.


This production launches Half A Soul Productions: a performance and production collective built to create meaningful, impactful theater without waiting for permission.

Our Story: 


It all started with an Instagram story.
 

 - Stop Time.  March 2025.  - 


A picture can capture, change, or create a moment all on its own. On Friday, Claire scrolled through an Instagram story by her old college classmate, Jimmy, saying: “I have a sudden urge to do a concert of 35mm…”

“Time stopped by a photograph
    Who cares what happened after?”
                            - lyrics from the opening number, “Stop Time”

This is what happened after. 
We care a lot… and hope you will, too. 

Cue: Crazytown


Having been mindlessly scrolling on her phone up until this moment, Claire quickly swiped up to reply to Jimmy who she had only briefly crossed paths with again since college, and said:
“Let’s do this.” 

On Monday...


...we were in a studio. We hadn’t worked together since school, but the creative spark was undeniable. Even with no prior producing experience, we knew this was something we were meant to make happen. What started as a spontaneous moment quickly became a shared mission: to build something we believed in. Something real.

We’ve been dreaming up every detail since that Monday. This isn’t just a performance—it’s a passion project, a leap of faith, and the foundation of an artistic home. Our goals and purpose for this project were already perfectly aligned. To reconnect as collaborators and plan to take the stage together again, felt almost too good.

There were still a few question marks — How do we produce a show, exactly? What will this really take?

Now, we know and love Caralee, of course. But unlike the lyrics from the show say, she does not pay the bills… not yet for us anyway. 

So here’s where you come in.

To bring this show to life, we’re raising funds to cover:

  • Licensing and rights fees
  • Fair wages for our performers and musicians
  • Our venue and rehearsal space rentals
  • Technical and creative production needs

This is a labor of love. A project driven by artists who believe that meaningful, heart-fueled theater should be accessible, supported, and shared.

The Party Goes With You


Your support directly helps a new generation of theatre-makers tell bold stories, support one another, and remind audiences why live performance matters.

We have curated rewards available in different donation tiers to express our gratitude for you and your support. [Breakdowns listed below and to the side]

Your contributions will help us launch and continue to grow. Supporting this show means helping build something bigger. Half A Soul Productions is just getting started. Beyond 35mm, we’re committed to telling stories that resonate deeply—with intimacy, collaboration, innovation, and accessibility at the core.

Every dollar you give helps create space for artists to take bold swings and for audiences to be transformed. We want you in the room with us. 

If you believe in honest, imperfect, soul-fueled art — join us. We can’t wait to share this with you.

About the Cast:


Donor Reward Breakdowns -

(all reward tiers receive what is included in any respective lower tiers)

  • Good Lady - Answer the call. Be our Good Lady (Gent, or Noblefolk). A token of devotion in the grand quest for art.
    • All donations of $10 or more will receive a personal thank you card signed by the cast. 

  • Make Me Happy - You make us happy—like, happa-happa-happy.
    • Donations between $100-250 will receive:
      • Post-show digital keepsake featuring photos, quotes and handwritten notes from the cast. You’ll see what your support helped frame—one snapshot at a time.
      • Early access to future projects with Half A Soul Productions

  • The Seraph - You believe in the soul of this show—so we’re blessed by your light.
    • Donations between $250-500 will receive:
      • 50% off tickets to the show (subject to venue F&B minimums)
      • Donor shoutout in our show’s program
      • Invitation to a virtual Q&A with the cast & creative team (scheduled post-production, cast availability permitting)

  • Immaculate Deception - Your faith lives in the frame. You see the divine in the damaged—and you give it a spotlight. 
    • Donations of $500 or more will receive:
      • 2 complimentary VIP tickets (subject to venue F&B minimums) 
      • An invite to a rehearsal in NYC

  • Cut You A Piece - For the ones who know love is a risk worth taking.. This piece of you means everything.
- Limited special rewards available for donations of $800 or more:
  • Coaching package with Claire, 5 available:
    • 2 one hour sessions, available in person or on zoom, redeemable between July 15 through the year end 2025, scheduling permitting. 
    • Coaching session focuses can include: auditions & acting, creative living, meditation & mindfulness, general life path coaching, neurodivergent life skill coaching, and so much more. Learn more about Claire’s coaching offers, approach, and philosophy here- https://www.claireemercier.com/coaching

Rewards

Featured

The Seraph

Donate $250.00 or more

Amount over $50.00 is tax-deductible.

You believe in the soul of this show—so we’re blessed by your light.

Donations between $250-500 will receive:
  • 50% off discount code for tickets to the show (subject to venue F&B minimums)
  • Donor shoutout in our show’s program
  • Invitation to a virtual Q&A with the cast & creative team (scheduled post-production, cast availability permitting)

Good Lady

Donate $10.00 or more

Amount is fully tax-deductible.

Answer the call. Be our Good Lady (Gent, or Noblefolk). A token of devotion in the grand quest for art.

All donations of $10 or more will receive a personal thank you card signed by the cast. 

Make Me Happy

Donate $100.00 or more

Amount over $15.00 is tax-deductible.

You make us happy—like, happa-happa-happy.

Donations between $100-250 will receive:
  • Post-show digital keepsake featuring photos, quotes and handwritten notes from the cast. 
    • Framed: Behind the Lens of 35mm is our digital keepsake for donors who help make this show possible. This exclusive photo journal offers a glimpse into our world—our rehearsals, our process, and the raw, imperfect beauty of building something from the ground up. Think candid moments, design inspiration, and heartfelt reflections from the cast and team. You’ll see what your support helped frame—one snapshot at a time.
  • Early access to future projects with Half A Soul Productions

Immaculate Deception

Donate $500.00 or more

Amount over $100.00 is tax-deductible.

Your faith lives in the frame. You see the divine in the damaged—and you give it a spotlight. 

Donations of $500 or more will receive:
  • 2 complimentary VIP tickets (subject to venue F&B minimums) 
  • An invite to a rehearsal in NYC

Cut You A Piece (of Claire)

Donate $800.00 or more

Amount over $300.00 is tax-deductible.

For the ones who know love is a risk worth taking.. This piece of you means everything.

Limited special rewards available for donations of $800 or more:

Life Coaching package with Claire, 5 available:
  • 2 one hour sessions, available in person or on zoom, redeemable between July 15 through the year end 2025, scheduling permitting. 
  • Coaching session focuses can include: auditions & acting, creative living, meditation & mindfulness, general life path coaching, neurodivergent life skill coaching, and so much more. Learn more about Claire’s coaching offers, approach, and philosophy here- https://www.claireemercier.com/coaching