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MBODY Live Musicians' Fashion Showcase

Fashion that Treats Musicians like Athletes

Reimagining Concert Attire for Musicians

Attire Made for Musicians, by Musicians

San Francisco, CA, US
  • $0 raised of $5,000 goal
  • 0 donations
  • 89 days left
This is a Fiscally-Sponsored Project

Fiscally Sponsored by Fractured Atlas

Concert Wear Isn’t Designed for Musicians

For centuries, formal concert attire has prioritized tradition over function. Musicians are expected to perform with precision, endurance, and expressive freedom, while wearing garments that limit movement, compress breathing, and ignore instrument-specific biomechanics.

This disconnect often creates restrictions for posture, circulation, range of motion, and ultimately performance quality. MBODY exists to redesign formalwear from the inside out, creating attire made for musicians by musicians.

The Creation of a Modular Performance Tuxedo

The concept of rethinking concert attire began with Leonard Bernstein, who famously believed that traditional concert attire was impractical; an issue that conductor Marin Alsop and designer Gabriel Asfour of threeASFOUR set out to resolve. Over years of research and tests, they completed the project with the Parsons School of Design by redesigning a full set of performance wear for the Baltimore Symphony’s every instrumentalist, totaling 120 musicians. Thus, the seed was sown for the future of musicians’ concert wear.
Marin Alsop's jacket designed and built by Gabriel Asfour
Now, Asfour is working with MBODY in the process of completing our first modular concert garment: a performance tuxedo engineered specifically for pianists. Designed personally by Asfour for acclaimed Cliburn winning pianist Jon Nakamatsu, the set is built around how pianists actually sit, rotate, extend, and breathe at the instrument.

By thinking of our attire as a performance tool, we prioritize mobility and comfort while preserving the elegance expected on the concert stage. This is done via thoughtful tailoring, modular construction, and the repurposing of existing garments.
Modular Design Part Prototype

Modular Design Prototype Full
What Your Support Funds

We are raising $5,000 to complete the attire for pianist Jon Nakamatsu. This will culminate in a performance showcasing the attire, as well as open discussions about the issues that traditional concert wear presents. 

Funds will be allocated as follows:

Prototype Design & Construction: $2,500

  • Lead design work by Gabriel Asfour (threeASFOUR): $1,600
  • Specialized tailoring and garment construction: $600
  • Prototype design materials: $300

Documentation & Media: $1,300

  • Professional photography of fittings and final garment: $500
  • Videography and editing for performance documentation and outreach: $800

High-quality documentation will allow the project to be shared with musicians, educators, and institutions worldwide.

Digital Presence & Outreach: $500

  • Website development and hosting
  • Campaign graphics and educational materials explaining the design system

These materials allow MBODY to communicate the design research clearly to the broader music community.

Modular Design Research: $700

  • Research toward designs that can accommodate multiple instruments, allowing us to serve the broader musical community.
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Fall 2026 Concert Presentation

We are planning a public performance and presentation with Jon Nakamatsu in Fall 2026, co-hosted by the Professional Development & Engagement Center and Piano Department at the San Francisco Conservatory of Music.

This event will:
  • Debut the completed modular tuxedo in live performance
  • Document how movement differs from traditional attire
  • Spark conversation around injury prevention and performance optimization
  • Invite musicians, designers, and institutions into the next phase of development

This will allow us to create a proof-of-concept moment for a new standard in concert design, while bringing awareness to a critical issue that musicians have.

Gabi working on fitting with musicians

Why This Matters

Musicians train for decades to refine their physical craft. Yet their clothing has remained static for centuries.

MBODY aims to:

  • Reduce physical strain and performance-related injury
  • Improve comfort and expressive freedom
  • Lower cost barriers through modular, sustainable design
  • Build a scalable model adaptable across instruments

This prototype is the foundation for future instrument-specific designs, rethinking how performance attire is created for musicians.

Join the Movement

If you believe musicians deserve attire that works with them, we invite you to support this campaign. Every contribution accelerates the research, completion, and public debut of this first modular performance garment.

If you’re unable to contribute financially, sharing this campaign on social media is one of the most powerful ways to help us reach musicians, educators, and institutions who care about the future of performance.

Thank you for being part of redefining what concert wear can be.
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Rewards

Digital Thank You

Donate $10.00 or more

Amount is fully tax-deductible.

Personalized digital thank you message from the MBODY team

Supporter

Donate $25.00 or more

Amount is fully tax-deductible.

Public thank-you on the MBODY website and campaign acknowledgements and the above

Behind the Scenes Access

Donate $50.00 or more

Amount over $10.00 is tax-deductible.

Access to a short behind-the-scenes video documenting the Jon Nakamatsu prototype process and all of the above

Artist Thank You Video

Donate $100.00 or more

Amount over $25.00 is tax-deductible.

Exclusive 30-second thank-you video from Jon Nakamatsu and MBODY, and name listed in project credits and all of the above

Prototype Patron

Donate $250.00 or more

Amount over $100.00 is tax-deductible.

Invitation for two to a private recital event featuring Jon Nakamatsu performing in the MBODY prototype, followed by a panel discussion of the design and its impact on musicians and all of the above

Founding Donor

Donate $500.00 or more

Amount over $150.00 is tax-deductible.

Recognition as a Founding Supporter of MBODY in official launch materials, priority invitation to future MBODY demonstrations or showcases and all of the above