Who We Are
Artisan Joy is an independent publisher and media outlet that features stories about diverse entrepreneurs from an array of creative disciplines. We also publish informative articles on running a creative business.
Editorial Philosophy
By bringing awareness to the work of artists, designers, makers, artisans and others who sell their creative goods/services, we believe we can help them sell more, championing the creative economy.
Additionally, the founders’ stories featured in Artisan Joy can inspire those looking to grow and develop their own creative businesses and foster a sense of community among creative entrepreneurs.
Vision
Be a platform where creative entrepreneurs are heard, valued and celebrated for their positive impacts on the economy and their local communities.
Mission
To amplify the work of creative entrepreneurs, chronicle the positive impact of art and craft on the economy and community, and foster connection among art/artisan business owners.
We carry out this mission by:
- Removing the barriers for creative entrepreneurs to get publicity by being an accessible media outlet dedicated to telling their stories.
- Driving awareness about the work of creative entrepreneurs by featuring their stories in our magazine, on ArtisanJoy.com and across our social media channels.
- Showcasing creative entrepreneurs from diverse backgrounds and artistic disciplines, especially women and people from underrepresented groups.
- Encouraging consumers to shop small by detailing the hard work and dedication that goes into producing artworks and artisanal goods.
- Being an educational resource for artists and artisans interested in selling their art and artisanal goods.
- Providing publicity/editorial endorsements for creative small businesses. Here’s why this is important for small business owners: According to an article on Forbes about the effectiveness of earned media (publicity) vs. paid media (advertising) in the consumer decision-making process, “PR is almost 90% more effective than advertising.”
- Building community: By sharing stories, experiences and insights, Artisan Joy creates a sense of community among creative entrepreneurs.
- Raising awareness and value: Through its content, Artisan Joy raises awareness about the importance and value of creativity, arts and crafts in society, emphasizing their role in culture, history, and personal expression
Learn More: https://artisanjoy.com/