THE FACTORY is a show that examines our social media saturated world by going back to where it all began - Andy Warhol's famed Silver Factory. Instagram may be modern, but if Instagram were a physical place you could go to, it would be Warhol's Factory. It was a place where you painted the images, produced the content, and projected the Superstar image of yourself that you wanted to be, and you hoped it became your reality. Of course, that fame and glamour came at a price. Many of The Factory's original Superstars died tragically young, which naturally begs the question - if The Factory had a reputation for killing it's young stars, and we are spending all of our time on Instagram, what is essentially the digital Factory, what is it doing to us?
Written by Kate Agustin (The PIT, UCB, The Moth), directed by Travis Greisler (Associate Director of Broadway's The Cher Show) and produced by Samantha Cunha (Lyric Theatre General Management), THE FACTORY is a boundary pushing experiment in independent immersive theater. Following the rise of Edie Sedgwick, the development of The Velvet Underground and Andy Warhol's attempted assassination by Valerie Solanas, THE FACTORY tells the whole Warhol story as if it happened in one night, at one party. How you feel about the events that unfold will depend entirely on which character you follow and how far you chase fame. The show is an hour long, but it loops twice - giving you the opportunity to see the action from multiple different perspectives.
We are planning a month long workshop production of THE FACTORY in NYC, Spring 2020. The funds raised through this campaign will help with the various costs required to produce independent immersive theater, from the usual (venue, lighting, insurance) to the unusual (silk screen machine, paint). THE FACTORY is a sponsored project of Fractured Atlas, a non‐profit arts service organization. Contributions toward this fundraiser are tax‐deductible to the extent permitted by law.