The WHAT IS VITAL Project was born from an impulse to encourage people to pursue what is vital to them. In this challenging time, due to stress or financial strain, it can be more strenuous than ever to keep going after that dream/that instinct/that creative itch, and giving up can appear to be the easiest path forward. We believe that sometimes, all it takes is some encouragement to keep going. We want to help inspire this encouragement.