the WHAT IS VITAL Project was born from an impulse to encourage people to pursue what is vital to them. in this challenging time, due to stress or financial strain, it can be more strenuous than ever to keep going after that dream, that instinct, that creative itch — and giving up can appear to be the easiest path forward. we believe that sometimes, all it takes is some encouragement to keep going.
at the heart of that encouragement is a simple belief: safety and belonging are every human being’s birthright, regardless of nationality, sexuality, religion, or group. before anyone can chase what’s vital to them, they need to feel safe and affirmed for who they are. so our work centers on creating spaces where people are met with that affirmation — because that safety is what gives people the confidence to actually go after what matters to them. we want to help inspire that encouragement, and build the conditions that make it possible.