Some kind of a description of the name /usr/bin as the Linux-based computer folder for where users put things they find interesting or that are pertinent to them.
I would probably write something similar to the description I wrote earlier describing how the journal would function. I can write something more eloquent if anything comes of this.
Also, this project has been focused primarily in contacting artists and working on a network of content makers to draw from rather than spending a lot of time on branding with taglines and facebook profiles. I was going to pay for everything myself and hope I cut even, but then I finally opened an email from Fractured Atlas at the right moment and realized there was an opportunity to make the project function more efficiently.